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This workshop  has been completely revised and restructured for the second decade of the new millennium to take into account the changing patterns of buyer behavior and to help you get a better return on your marketing spend by recruiting more franchisees.
 

Who Should Attend
  • Practicing franchisors who which to improve their business success
  • Potential franchisors

 

Objectives

By the end of the session the delegates will:-

  • Reviewed the current market-place for franchisees
  • Have built a franchisee profile for their business
  • Reviewed all aspects of their current franchisee marketing and selection processes in the
  • light of current developments
  • Considered the changing and new media for franchisee marketing
  • Revise your sales process for attracting appropriate inquiries
  • Developed a Customized To-Do List to improve your future marketing and sales process

 

Course Outline
  • Your goals – how many franchisees do you need
  • Background to the current Recruitment Market-place
  • The Franchisee Profile. Knowledge, experience, resources, personal attributes
  • The Marketing Plan to meet Recruitment objectives
  • The Media and the Message. New ideas for a new decade
  • Fundamentals of the new recruitment processes aligned with the new Media and Messages
  • Legal and Ethical issues
  • The Sales Process, from marketing to close, to opening up

 

Duration

Half a Day
 

Cost

This workshop is free for franchise consulting clients. If you are not one of our clients, then the charge is £85 per delegate.
 

Training Location

The Royal Commonwealth Club, 25 Northumberland Avenue, Embankment, London WC2N 5AP

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