Java and Data-related training courses to companies of all sizes

SEO Best Practice

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Course Content

Introduction to Google

  • How to get to the top of Google
  • What is Pay Per Click (PPC)?
  • What is Organic Search Engine Optimization?
  • What is Google+ Local?
  • White Hat vs Black Hat optimisation?
  • How does Google work?
  • How does Google see the world?

Site Architecture and Keyword Selection

  • Importance of Keywords
  • How to choose your keywords
  • Why use multiple keywords
  • How to find niche keywords
  • What are stop-words?

Decompiling competitor websites

  • Content Design and Page Optimization
  • How to optimize your keywords
  • What is a website theme?
  • How to optimize page and file names
  • How to structure your page content
  • How to optimize Meta tags
  • How to optimize page title tags
  • How to optimize Meta description tags
  • How to optimize Meta keywords
  • How to optimize h tags
  • How to optimize li tags
  • How to optimize p tags
  • How to optimize alt tags
  • How to optimize title attribute tags
  • How to avoid the misuse of header tags
  • Choosing the best writing style
  • How to avoid penalisation

Linking Strategies

  • Why are links important?
  • What is Google PageRank?
  • What are internal links?
  • What are the three types of external link?
  • What are the best sources of links?
  • Should I link to blogs and social media sites?
  • What is a link farm?

Technical Considerations

  • CSS vs table based design
  • Understanding website frames
  • How to choose the best domain name
  • How to choose the best hosting company
  • How to validate your website pages
  • Introduction to Content Management Systems

Google SEO Tools

  • How to setup and use a Google Webmaster Account
  • How to verify your website
  • How to setup and register a Google sitemap
  • How to produce and install a robots.txt file
  • How to use a 301 redirect?

Monitoring Traffic

  • How to setup Google Analytic s
  • Google Analytics live demo.

Maximizing Conversions

  • What is website usability?
  • Why is it important?
  • How to design the ultimate website


Training Location

The Royal Commonwealth Club, 25 Northumberland Avenue, Embankment, London WC2N 5AP


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