PCWorkshops

Java and Data-related training courses to companies of all sizes

Facebook for Business

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Business is all about people – customers, employees, suppliers – and the fact is that people are social. Increasing interactions between business and its various stakeholders are occurring on social media platforms and Facebook is the Number One social media platform globally. So, how can a business – small, medium or large – leverage and capitalize on the interaction opportunities that Facebook offers? How can they use Facebook for sales, marketing, consumer research or even employee retention? What kind of viral or social content or apps should they invest in? How to optimize advertising budgets on Facebook? With this course, you will have all the answers to this and more. If you believe a social networking strategy is critical for business growth, ‘Like’ this and become a fan of the Facebook for Business course today!
 

Course Information
  • Creating a Facebook strategy
  • How to create Facebook pages for brands and organizations
  • Page analytics
  • Best practices using Facebook pages
  • Facebook advertising
  • A/B tesing and optimisation
  • Set up, management & optimizing an ad campaign
  • Measuring and monitoring beyond facebook pages and “likes”
  • Managing and administrating facebook presence
  • Facebook applications
  • Facebook and ecommerce
  • Open Graph
  • Case studies

Additional entry requirements
Basic IT knowledge, Uses of Internet
 

Training Location

The Royal Commonwealth Club, 25 Northumberland Avenue, Embankment, London WC2N 5AP

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